Posted by Colin Heggie on Sep 17, 2019
Our Teresa Durning Harker described her contract work with Tourism Vernon Visitor Services.  Their office at 3004 39th Ave, on the north side of the former Civic Arena site, is on the evolving bike path through Vernon, & may soon be part of a newly developed park.  Though walk-in tourist inquiries remain an important part of their work, they’ve dropped significantly, as travelers make more use of online tools to plan their trips.  It’s no longer good enough to wait till tourists come to us – we must find & interact with them, if we want to remain competitive.  Teresa & her staff make extensive & growing use of social media tools to monitor inquiries & comments about the Vernon area, responding to questions, & posting comments.  Hootsuite, a social media management platform, is used daily to work with Twitter, Facebook, Instagram, LinkedIn, YouTube & other tools, to build & maintain a positive online presence.  Their work includes visitor surveys & regular local promotional events. Vernon Visitor Services work for stakeholders (hotels, motels, tourist attractions & businesses) in an unbiased, inclusive manner throughout the Greater Vernon, believing they only succeed if everyone succeeds.