Posted by Colin Heggie on Nov 17, 2020
Michael Wardlow, a long-time season passholder at Silver Star Mountain Resort, hosted their Ginny Scott (Local Sales Manager) & Chantelle Deacon (Media Relations & Sponsorship Manager), for an update.  Silver Star began operation in 1958, progressing through several different sets of owners, & growing to become the 3rd largest ski resort in BC, unique in having a “mid-mountain” village, with all ski in/out accommodation.  It was purchased in late 2019 by POWDR, a Park City, Utah based “Adventure Lifestyle Company®” owned by the Cumming brothers.  POWDR operates 10 ski resorts in the U.S., & has several other associated businesses.  Ginny previously worked at Whistler Blackcomb, which went through a sale in 2016.  She claims Silver Star’s sale has been a much happier experience for staff & locals, saying POWDR is focused on contributing to the communities they serve.  More investment in the ski experience is planned, though the impact of Covid-19 will likely slow new developments.  Chantelle says the mountain is planning a Dec 4th opening for passholders only, with a parking reservation system in place to help control the number of people on the mountain, as they respect social distancing guidelines.  Staff accommodation on the hill must be lower-density, so supplemental rooms are being provided at Vernon partner hotels.  It looks like snow will be abundant, but everyone will need to adjust to new procedures designed to keep everyone safe during a Covid-19 winter.